This immersive course delves into the behavioural foundations of successful selling, with a strong emphasis on the essential skills of influencing and negotiating. Delegates will explore why these skills are critical in building relationships, gaining buy-in, and driving business outcomes. They’ll learn the four key steps to effective influencing, discover their personal motivational style, and practice adapting their approach to suit different audiences and situations. Through hands-on exercises, guided role-play, and expert feedback, participants will develop practical negotiation skills and master techniques for achieving win-win outcomes. The course equips delegates with the tools, confidence, and insight to influence authentically and negotiate with impact—building trust and long-term value in every interaction.

• Master the fundamentals of influencing by understanding its importance in business success and applying the four key steps across various professional contexts.
• Leverage personal motivational styles to influence more authentically and adapt communication techniques to suit different audiences and scenarios.
• Develop effective negotiation skills by learning the six key stages of negotiation and exploring a range of strategies and tactics.
• Build confidence through practice by demonstrating personal negotiation styles in exercises and receiving constructive feedback to achieve win-win outcomes.